This is the foundation of DeKalb County School District’s (DCSD) communications, and is intended to help achieve consistency across all communications. The primary focus is on the proper use of the district’s name and widespread terms.
The Division of Communications and Community Relations uses the Associated Press (AP) Stylebook as a guide for journalistic copy. If you are writing a news release about the district or its schools, let AP be your guide.
The formal name of the organization is the DeKalb County School District on first reference, and DCSD on second reference. The district capitalizes all titles, before names, as well as proper nouns. The term “district” is never capitalized as a standalone term. When possible, all acronyms must be spelled out on first reference. The use of jargon is strongly discouraged.
DCSD always strives for a purposeful and clear tone in its written communications.