DCSD Brand

The Department of Communications actively works to strengthen the DCSD brand through coordinated efforts with schools and administrative departments. While the most recognizable symbol of our brand is the DCSD logo, the district’s brand extends far beyond what the eye can see.

Visual Style
Written Style

Visual Style

Color

DCSD has four main colors used in documents and graphics: Flat Rock Sunrise (Orange), South River Current (Blue), Stone Mountain Mist (Grey) and Decatur Eclipse (Black).

The DCSD school color palette provides the use of 20 colors for school branding. Schools should use the color(s) that best fit their school colors on apparel and other marketing items.

Fonts

Logos

The DCSD logo consists of the logomark and logotype. The three figures can be used separately, but only through the approval of the Communications Department.

1. The figures that create the logomark symbolize our students and the network of supportive adults in their lives. The figures also symbolizes connection, care and vitality.

2. The logotype consists of DCSD. In some instances, the logotype can be used separately but only through the approval of the Communications Department.

If you have any questions about the uses and permissions of the DCSD logo, please contact communications@dekalbschoolsga.org. Images are available in SharePoint.

Download the DCSD Brand Book

Written Style

The Department of Communications provides the foundation for all written communications within the DeKalb County School District (DCSD) and ensures consistency in how the district is represented.

On first reference, the district should be written as DeKalb County School District; subsequent references may use DCSD. Titles preceding names and proper nouns should always be capitalized, while the word district is never capitalized when used alone. Acronyms should be spelled out on first reference, and the use of jargon should be avoided.

All communications from the Department of Communications are intended to be clear, purposeful, and professional, reflecting the district’s commitment to effective and consistent messaging.

Logo Image

Logo Title